In my last post I spoke about the two most basic requirements your website and analytics tool must support in order to track the full customer journey: User Identification – Your analytics tool must support user identification as a prerequisite for linking user activity across devices Signing In – Your users must sign in or[…]
A few months ago I wrote about the Google Universal User-Centric Approach, where I mentioned that in order for a web analytics tool to be considered a user-centric analytics tool, it must be able to identify and link a user across devices and platforms. It was while writing that post – in which I[…]
Most analytic tools use cookies to identify visitors. However, data stored in cookies is only visible in the domain in which the cookies were set/defined – which is a serious problem if your site cuts across multiple domains. If, for example, your visitor is presently on domain2.com, then your analytic tool will not be able[…]
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