Setting up goals and analyzing them is the best way to measure your site’s performance and enables you to see if you have managed to achieve all that you set out to accomplish. The problem is that although Google Analytics and other web analytic tools do provide goal analysis options, they only do so to[…]
People often ask me what, in my opinion, is the best set of tools for a complete web analytic solution. Unfortunately, there are very few comprehensive solutions, and they are extremely expensive, such as Omniture or Unica, which provide almost all necessary tools in one package – for a “small” fee of just tens of[…]
A few months ago I published a post about setting GA campaign tracking using JavaScript, offering a detailed explanation of the problem (the fact Google Analytics does not provide a way for setting campaign tracking information using JavaScript), together with a solution for overcoming this problem (implementing extra JavaScript coding). Many people have since[…]
Google Analytics offers two options for tracking your online campaigns (Google AdWords auto-tagging aside): 1. Google’s built-in campaign tracking parameters (e.g., utm_source, utm_medium and utm_campaign). 2. Your own specific campaign parameters, mapped to the correct keys in JavaScript (e.g., _setCampSourceKey and _setCampMediumKey, etc.) Unfortunately, these two options are not always available. For example, your[…]
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