Unbounce and Visual Website Optimizer as your Testing Platform

Summary: Unbounce and Visual Website Optimizer are both good candidates for a Testing platform. Each covers different aspects and has its pros and cons. In this post I will compare the two and explain why in my opinion, using both of them together is probably the best solution available out there at the moment.  […]

Choosing the Best Web Analytic Tools for your Web Analytics Suite

People often ask me what, in my opinion, is the best set of tools for a complete web analytic solution. Unfortunately, there are very few comprehensive solutions, and they are extremely expensive, such as Omniture or Unica, which provide almost all necessary tools in one package – for a “small” fee of just tens of[…]

Looking at Funnel Data Incorrectly…

“Over the past 7 days, 58% of users clicked X, 88% of those users checked in = don’t remove X!”   This is part of a tweet I recently read. I’m sure the guy who tweeted this knows what he is talking about. I, on the other hand, have no idea what X means. This[…]