A few months ago I wrote about the Google Universal User-Centric Approach, where I mentioned that in order for a web analytics tool to be considered a user-centric analytics tool, it must be able to identify and link a user across devices and platforms. It was while writing that post – in which I[…]
Most analytic tools use cookies to identify visitors. However, data stored in cookies is only visible in the domain in which the cookies were set/defined – which is a serious problem if your site cuts across multiple domains. If, for example, your visitor is presently on domain2.com, then your analytic tool will not be able[…]
Should one single property be used for all sections of a website, or a number of separate properties the better choice? This post aims at explaining why I believe that separated properties are sometimes better than a single property. I will, of course, try to provide you with all the necessary information for making an[…]
About 6 months ago, Google released Universal Analytics, which – in a nutshell – offers 4 new key features: Measurement Protocol – an API that can be used for multi-platform tracking Improved Feature Configuration Management – through the GA admin screens, rather than the JavaScript agent Custom Dimensions and Metrics – very similar to the[…]
In this post I will show you how to send events for a specific user from both the JavaScript agent (Analytics.js) and the Measurement Protocol. I could not find any existing information about how to do so. After some research, I did, however, find a great presentation by @techpad that talks about improving e-commerce tracking[…]
The Google Tag Manager (GTM) is indeed a great tool to have. Although several tag management services did exist before (such as tagman and ubertags), none of them were as simple and as easy as GTM – at least not for me. I know the GTM has only been with us for few months, and[…]
Most websites use web analytics and marketing tools to track and optimize their visitors’ behavior. Most of those tools (Google Analytics, for example) use cookies for identifying these visitors. However, in some countries, website owners are required to receive specific authorization from each and every visitor for using cookies or storing personal information – or[…]
The Google Tag Manager (GTM) is awesome! It enables me to manage all my 3rd party tags in one place, and it seems like the Google team has made every effort to come up with a robust solution that could actually be an alternative to the way we work today. Although there are additional[…]
A quick update on the Goal Analysis Report I’ve described in my last post. I’ve been asked to add an option to highlight users who completed a certain goal. So for example, if I have the following goals: “Sign up” and “Download” and I am currently looking at the people who completed the “Sign up”[…]
Are you able to answer the following questions precisely: What is the exact trail each and every visitor goes through on your site prior to completing a goal? How many visits, pageviews or minutes are required until the average visitor converts? A few months ago I published a post about Goal Analysis and Distance to[…]
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