Nov 06 11

The SharePoint Phenomenon and The Last Mile

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The meteoric rise of Microsoft’s SharePoint platform is the stuff of software history. From its foundation about a decade ago to a multi-billion dollar business with a vast and growing ecosystem, SharePoint is a powerful platform for collaboration, content management, and Digital Marketing, both inside and outside the firewall.

As with all Microsoft products, SharePoint is a generalized platform that offers tremendous opportunities for partners to add value upon. Whether they bring specific industry knowledge, deep domain expertise, or appreciation of a specific audience-based application, Microsoft partners take the product the ‘last mile’, into the customer and the specific scenario that solves the customer’s business pain.

Intlock, a strong ISV for Microsoft, is a great example of this phenomenon at work. In a nutshell, Intlock’s Marketing Suite is an easy-to-use, scalable solution that extends into the realm of today’s Digital Marketing Executive, making SharePoint relevant and efficacious for folks in an entirely new realm of endeavor. In one fell swoop, Intlock’s solution has liberated SharePoint from the exclusive realm of IT and has helped spawn a dynamic and growing business for Microsoft as it looks to play an active role in the world of Digital Marketing.

I encourage everyone to take Intlock’s solution for a test-run. As a Marketer, I got a “Hallelujah” moment when I saw it in action. I’m a betting man and I’m willing to put money on the fact that you will too!

  • Dougeleven

    Sharepoint? Frontpage on steroids… A very rigid product that will constrain any company that wants to leverage blogs, socialmedia, mobile. Those things are all done much better outside of sharepoint.

    • Shay Sharon

      I have to disagree on that. I think that SharePoint (at least the latest version and the online version) are great platforms for both internal and external sites. There are many other great tools out there of course but calling it a “rigid product” is simply wrong in my opinion.

  • romi g

    Many organizations now a days are implementing the wonderful solution provided by Microsoft in their organization but with the challenge of an informal project plan and relevant success criteria.While web analytics has been around for quite a few years, the deep integration between SharePoint and web analytics has not kept pace with the utilization of SharePoint. Many organizations are left with a “black box” of sorts where content is continually added to SharePoint, but little is known on the effectiveness and usability of that content. All one need is to explore

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