The meteoric rise of Microsoft’s SharePoint platform is the stuff of software history. From its foundation about a decade ago to a multi-billion dollar business with a vast and growing ecosystem, SharePoint is a powerful platform for collaboration, content management, and Digital Marketing, both inside and outside the firewall.As with all Microsoft products, SharePoint is a generalized platform that offers tremendous opportunities for partners to add value upon. Whether they bring specific industry knowledge, deep domain expertise, or appreciation of a specific audience-based application, Microsoft partners take the product the ‘last mile’, into the customer and the specific scenario that solves the customer’s business pain. Intlock, a strong ISV for Microsoft, is a great example of this phenomenon at work. In a nutshell, Intlock’s Marketing Suite is an easy-to-use, scalable solution that extends into the realm of today’s Digital Marketing Executive, making SharePoint relevant and efficacious for folks in an entirely new realm of endeavor. In one fell swoop, Intlock’s solution has liberated SharePoint from the exclusive realm of IT and has helped spawn a dynamic and growing business for Microsoft as it looks to play an active role in the world of Digital Marketing. I encourage everyone to take Intlock’s solution for a test-run. As a Marketer, I got a “Hallelujah” moment when I saw it in action. I’m a betting man and I’m willing to put money on the fact that you will too!
Nov 06 11