During the height of the recent recession, marketing industry publications were lamenting the diminishing average tenure of the CMO. 22 months was about the time when someone in the hierarchy got tired of waiting for results. The lamentation was well-meaning: Marketing is under a great deal of pressure to create ROI immediately and this pressure[…]
Straightforward page-tracking can be easily performed using Google Analytics, but what happens when we want to track more complex activities, such as watching a video, clicking on an external link, or switching between tabs on a single-page application? Such activity tracking can be performed using one of the following two methods: Event Tracking: By[…]
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