In the past, choosing a web analytic tool or service was simple as there were very few vendors. Today, however, there are literally hundreds of services and tools available, costing the customer anywhere between zero and tens of thousands of dollars each year. After focusing on vendors in my two previous posts, I would now[…]
In my previous post, I described the changes that the Web Analytics Industry has seen over the past 6 years (more or less). From there being very few vendors, we have now reached a point where for each segment there are literally dozens of companies offering their services. In addition, huge changes have occurred in[…]
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