Over the past few weeks I have been trying to figure out how to track funnels where the order of the steps is relevant and the conversion can happen over more than one visit. During my research I came across a great post by Arthur Klepchukov. In his post, Arthur Klepchukov compares three tools:[…]
Tracking funnels in Google Analytics – Part V The last few posts discussed the issues of tracking a multi visit funnel where the order of events is important. I talked about solutions that exist on top of Google Analytics and described my solution for tracking, exploring and analyzing “real” funnels using Google Analytics, without[…]
Tracking funnels in Google Analytics – Part IV In my previous post, I described how I use Google Analytics for tracking multi-visit/session funnels when the order of the events/steps is significant. The solution is a small JavaScript code that stores the information about the navigation path in a custom variable. It does so in[…]
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