When attempting to run AB tests using Google Website Optimizer (GWO) and Google Analytics (GA), questions often arise. A wide variety of answers can be found on the internet, including work arounds and other hacks, but it’s not always easy to choose the most correct option. This is why I have compiled the following list[…]
Google Analytics offers two options for tracking your online campaigns (Google AdWords auto-tagging aside): 1. Google’s built-in campaign tracking parameters (e.g., utm_source, utm_medium and utm_campaign). 2. Your own specific campaign parameters, mapped to the correct keys in JavaScript (e.g., _setCampSourceKey and _setCampMediumKey, etc.) Unfortunately, these two options are not always available. For example, your[…]
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