Yammer’s unique social features are gaining a lot of attention lately, and with good reason. The solution’s ability to bring social collaboration together and integrate with SharePoint is proving to be a success for enterprise social initiatives. It’s important to remember, that just like SharePoint, Yammer is also an investment that should be monitored and tracked routinely. Here is a list of the 10 essential reports you should be using to track your Yammer initiatives.
User Adoption Rates– Discover how many users have registered on Yammer, and how many groups are growing within the Yammer community to optimize productivity and usage. Filter User Adoption by day, week, month, and year. Additionally, you can track total users, total public groups, and total private groups, all in one centralized location.
Influential Users– Understand who is stepping up to the Yammer plate to have their voice heard. Find out who your Yammer evangelists are, and who may need an extra push in the right direction. By attaining keen information on your Influential Users, you can zone in on who needs training, workshops, or peer-to-peer session. Empower your evangelists to help push Yammer culture and adoption within the organization.
Users Activity– Drill down on your user’s activity- even to the nitty gritty of their posts, likes, shares, and files. Utilize this report to locate the most and least active users based on their Yammer activity.
Top Groups- Top Groups reports will tell you what group is gaining the most traction in Yammer. Organizations can then focus in on these groups, to review discussion and determine what matters require the most attention.
Group Activity- Gain a holistic perspective on what is going on within your Yammer groups. This type of report shows you the most active and least active groups on Yammer based on specific details such as group name, number of posts, likes, shares, as well as the content that is shared. Recognize who is the leader of the pack in group efforts, and which group members might need extra support regarding content, activities, and topics.
Influential Content-Content is king. By understanding which content in the portal is most influential, you can gain an understanding of which content is most meaningful to users. Use this knowledge to provide training and additional content for users who have expressed interest in various topics.
Likes Report– Visualize your “Like” trends in either meter or chart form, giving you a clear picture of how your users are interacting with various content. Learn more about your Yammer’s sites usefulness and accessibility based upon the number of likes its producing.
Messages Posted– View the number of posts within your SharePoint Yammer site over a specific period of time. By viewing this report, you can filter statistics according to visitor segments, time ranges, and more.
Praised Users– Yammer has created a confidence boost feature that can be very useful for driving Yammer adoption: Praising Users. This feature inspires engagement and promites collaboration between users over business initiatives. Organizations can fine tune their engagement strategies by understanding who the most praised users are, and then reaching out to them to promote Yammer through them.